Google AI Mode is a conversational search experience in Google Search that answers longer questions and follow-ups with an AI-written response and links to sources.
How it works
Instead of a page of results, AI Mode writes an answer, lets the searcher ask follow-up questions, and links to the pages it used. People tend to ask it fuller, more specific questions than they type into a search box.
Why it matters for a business
Comparison and “which is best for me” questions are exactly where AI Mode names a few businesses and leaves the rest out.
How AEOHIT measures it
AEOHIT captures AI Mode answers as signed-out users see them, through an industry data provider, alongside six other engines.
AI Overviews sit on top of a normal results page. AI Mode is a separate, conversational mode where the AI answer is the main result and follow-up questions are expected.
Does AI Mode link to websites?
Yes. Its answers include links to the pages it drew on, which is why being a cited source matters.
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