In AI visibility, share of voice is the portion of all brand mentions in AI answers, across a set of customer questions, that belong to you rather than your competitors.
How it is calculated
Ask the same questions across the engines, count every time each brand is named, and divide your mentions by the total. If ten brand mentions appear and three are yours, your share of voice is 30%.
Why it matters for a business
Being named at all is only half the story. Share of voice shows whether a competitor is named more often than you on the questions that bring customers.
How AEOHIT measures it
AEOHIT computes share of voice against the competitors you track, per engine and overall, from the answers it captures every week.