In search and AI, an entity is a uniquely identifiable thing, such as a business, person, place or product, that systems recognise and connect to facts, often through a knowledge graph.
How it works
Systems link the mentions of a business across the web into one entity when the details agree: the same name, address, phone, website and profiles. Conflicting details make that link weaker.
Why it matters for a business
An AI engine that is unsure which business a page refers to is less likely to name it confidently. Consistent details and links between your profiles (sameAs in structured data) remove the doubt.
How AEOHIT helps
AEOHIT’s site audit flags an inconsistent brand name across pages, and its entity pack lists the details to keep identical on your website and profiles.
A database of entities and the facts that connect them, such as a business, its location and its founder. Search engines maintain their own.
What is the quickest entity fix?
Make your business name, address, phone and website identical everywhere they appear, and link your official profiles from your site’s structured data.
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